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authentic helps brands create meaningful content. It combines the benefits of both user- generated content and brand shoots.
user generated brand shoots

how it works

Fill out a brief
1. Fill out a creative brief that matches you with creators
Review creators
2. Review creators’ profiles and invite ones you like to the project
Send product
3. Send your product to selected creators
Creators shoot product
4. Creators shoot your product according to the brief
Buy photos
5. Buy the photos you like, leave the ones you don’t
Creators Keep Product
6. You get authentic content and creators get to keep your product

what you get


  • Access a new creative channel at no risk
  • Generate content with fewer resources (saving time & money)
  • Get lifestyle photos of real people capturing real moments


  • Access a new channel to sell content and earn money
  • Receive free product from brands (when selected for projects)
  • Get exposure to brands
Download authentic on app store
Bogs testimonial

“authentic has allowed us to diversify & enhance the quality of our marketing materials considerably, at a fraction of the cost.  It’s been a great bridge for us to find great professional photographers. I would highly recommend this platform.”

- David Earle, BOGS° Marketing Manager

Parisi Consulting testimonial

“The role of high-quality creative content is critical in successful product launches and in building emotional connections with the consumer.  authentic has built a platform that makes it easy for any brand to generate high-quality lifestyle photos for their  product launches or brand campaigns.”

- Bobbie Parisi, Founder & Brand Strategist, Parisi Consulting

Superfeet testimonial

“Using authentic, we’ve been able to quickly amass content for product launches, tapping into a broader group of creators. The caliber of photographers offered produced stellar work at a lower cost than executing a photoshoot on our own. We had so many great photos it was hard to choose which ones we wanted to buy.”

- Amy Olive, Consumer Marketing Manager, Superfeet Worldwide


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