The Creative Clash

The Creative Process vs Business Efficiency

The creative process and business efficiency don’t always see eye to eye. The creative process would like business efficiency to give it some space to work. While business efficiency would like the creative process to be a little less precious and a little more systematic.

Both / And Thinking

The authentic model embraces the creative vs business tension, streamlining efficiencies in the photo shoot process, while allowing for creative freedom in the shoot itself. Brands benefit from…

  • Photographer management
  • Flat per image fee
  • No travel, agency or model fees
  • Built-in rights management

In a single project, our photographers capture a range of shots, from beautifully presented product photography to emotion-evoking lifestyle images.